Tradie Reel Marketing for Top End businesses Book a call

Film once. Present for years.

Your AI avatar fronts your marketing every week and goes out with every quote. You see where every lead came from.

This week's reel Aircon dripping inside?

  1. 0:00Aircon dripping inside? Check this before you call anyone.
  2. 0:03In the build-up, your split system pulls a lot of water out of the air.
  3. 0:07That water runs out through a small drain pipe, usually outside near the outdoor unit.
  4. 0:11If the end of that pipe gets blocked by mud, leaves or a wasp nest, the water backs up and drips inside.
  5. 0:18Clear the end of the pipe and see if it stops.
  6. 0:20Still dripping? Turn it off and give us a call.
  7. 0:23We'll clear the drain properly and check the coil while we're there.
Example reel for a made-up aircon business. The presenter and voice are AI. Yours would be your own avatar, in your words, over photos of your jobs.

Word of mouth built your business. It can't be switched on.

Illustration: a tradie's ute parked on a Darwin street under build-up storm clouds, while someone watches a short video on their phone.
Illustration. Your next customer is already scrolling. The question is whether they see you.

Most trade businesses run on referrals. That works until the phone goes quiet, and by then it's late to start marketing. Doing it properly takes hours every week that you don't have, and paying someone to post stock photos won't win the jobs you actually want.

Tradie Reel does the weekly work for you. We film you once, build an AI avatar of you, and use it to present your quotes, your care tips and your promise, over photos of your own jobs. You approve everything before it goes out.

Every enquiry is tagged with where it came from, so each week you can see what's working and what it costs. If something isn't pulling its weight, we change it. If you're getting more work than you can handle, we slow down.

The numbers behind the reel

Customers check you out before they ring. More and more, they do it by watching.

85%

of people say a video has convinced them to buy a product or service.

Wyzowl, Video Marketing Statistics 2026

Published figures, linked to each source. Wyzowl's survey asked 266 people in late 2025. The Meta and YouTube figures are worldwide. These describe the market, not results we promise you.

How it works

One half-day shoot. After that, your avatar does the presenting and you approve the scripts.

  1. Illustration: a film camera on a tripod beside a red hard hat and an extension lead.
    1

    Film

    Half a day with an NT videographer, in your work gear. The last time you need to stand in front of a camera.

  2. Illustration: a microphone in front of a head made of halftone dots, with a red sound wave.
    2

    Build

    Your AI avatar and voice are built in HeyGen, only with your recorded consent. It sounds like you because it learns from you.

  3. Illustration: a clipboard with a blank job docket, a pencil and a red tick.
    3

    Write

    Josh drafts each script from your ideas and your words. You approve it, with two rounds of changes included.

  4. Illustration: a phone playing a video, surrounded by pinned job photos.
    4

    Render

    A 60-90 second video: your avatar presenting over your own job photos and footage. Never stock footage.

  5. Illustration: red-handled scissors cutting a film strip into short pieces.
    5

    Cut

    Each video becomes 2-3 short captioned clips, sized for every platform.

  6. Illustration: a loudspeaker horn with speech bubbles and red notification dots.
    6

    Publish

    Out every week on Facebook, Instagram and Google (plus LinkedIn and YouTube on Silver and Gold), with every lead traced to its source.

Your first 90 days

What a Bronze week looks like

Out in your name every week, without you lifting a finger past the approvals.

Example week
DayTimeWhat goes outWhere
Mon7:00amGoogle Business Profile post: a recent job, with your photosGoogle
Tue12:00pmAvatar video: "Aircon leaking? Check this first."Facebook, Instagram
Wed6:30pmJob photo post: before and after, captionedFacebook, Instagram
Thu12:00pmShort clip cut from this month's videoFacebook, Instagram
Fri3:00pmYour weekly lead-source report lands in your inboxEmail
Sat9:00amCare tip for the weekend, with a link to bookFacebook, Instagram

Plus every day: comments watched and enquiries sent straight to you. Every quote goes out with your quote video, and every job is followed by your care video.


Classifieds: marketing

Compare every package

Launch, done once

Every package starts here

$2,400once + GST

  • Kick-off and customer-profiling workshop
  • Half a day of filming with an NT videographer
  • Your AI avatar and voice, made only with your recorded consent
  • Six launch videos you use every day: quote, after-service care, two troubleshooting videos, your response-time promise, and a thank-you that asks for an honest review
  • A 12-month marketing plan
  • Canva brand kit and post templates
  • Google Business Profile tune-up
  • Lead-source tracking in your job management software
  • A re-engagement email to your existing customers
  • Your month-one content calendar

Who it's for

  • Air conditioning and refrigeration
  • Electrical, plumbing and gas
  • Building, carpentry and other trades
  • Cafés, venues and clinics
  • Childcare and other local services

Anywhere from Darwin and Palmerston to Katherine.

What you'll need

  • Admin access to your Facebook, Instagram and Google Business Profile
  • Half a day for filming
  • 5-10 job photos a week
  • A lead source on every job

Extras

  • Extra avatar videoScript, render and 2-3 short clips$350
  • Extra campaignCustomer email, social posts and a Google post$650
  • Extra filming or content dayVideographer's cost + $300
  • Other workQuoted before we start$120 an hour

All + GST, quoted before we start.

Circle the one that fits, then book a call about it.

Book a call

Where every lead came from

Every Friday you get a one-page report: enquiries by source, quotes, jobs won, and what we're changing next week. A live dashboard is there whenever you want to look.

Sample report
SourceEnquiriesQuotedWon
Google Business Profile742
Referral432
Facebook531
Website form321
Instagram210
Vehicle signage110
This week22146

Illustrative numbers, not a client's results. Your report is built from the lead source recorded on each job.

Who does what

We do

  • Strategy and the monthly calendar
  • Scripts, avatar videos and short clips
  • Graphics and captions from your job photos
  • Scheduling and publishing
  • Watching comments and passing on enquiries
  • Google Business Profile posts
  • The weekly report and monthly review

You do

  • Approve scripts and the calendar, about 15 minutes a month
  • Send the quote, care and thank-you videos from your templates
  • Share 5-10 job photos a week, with the site's OK
  • Record a lead source on every job
  • Answer enquiries, ideally within the hour

The fine print, in plain English

Prices.All in AUD, plus GST. Launch is invoiced when you say yes and paid before filming. Monthly fees are invoiced in advance and due within 7 days.

No lock-in.After your first month, or after the 3-month pilot, it's month to month with 30 days' notice. Change packages at the start of any month.

Your content.Every video, post, graphic and script we make for you is yours to keep, including after we stop working together.

Your likeness.Your avatar and voice are made only with your recorded consent, used only for content you approve, and deleted within 30 days of the engagement ending, or sooner if you ask.

Your accounts.We work through admin roles you control and can remove at any time. Never shared passwords.

Reviews.We ask every customer for an honest review and never offer anything in exchange, in line with Google's rules and ACCC guidance.

AI.Content is drafted with AI tools and checked by a person before it goes out. Avatar videos are labelled where platforms require it. How we use AI.

Results.We don't promise a number of leads. We show you every week where they came from, what they cost and what we're changing.

Not included.Ad spend (paid by you, straight to Meta, Google or LinkedIn), LinkedIn subscriptions, printing and vehicle signage.

Questions

Do I have to be on camera every week?

No. You film once, for about half a day. After that your avatar does the presenting, and you approve each script before it is made.

Will customers know it is AI?

Avatar videos are labelled as AI wherever a platform requires it, and your avatar is made only with your recorded consent. It presents your words, your prices and your jobs.

What do I actually have to do?

About an hour a week: approve scripts and the monthly calendar, share a handful of job photos, and answer the enquiries that come in. We do the rest.

How do you know where leads come from?

We add a lead-source field to every job in your job management software, such as Simpro, ServiceM8, Tradify or AroFlo. Your weekly report is built from it.

What if I am already flat out?

Then we go slower. We pace the marketing to the work you can take on, and we pull back before your response time slips.

Is there a lock-in contract?

No. After your first month, or after the 3-month pilot, it is month to month with 30 days' notice. You can change packages at the start of any month.

Do you only work with trades?

Trades come first. We also work with local service businesses such as cafés, venues, clinics and childcare centres. If your customers are in the Top End, we can talk.

Your business on the front page. Every week.

Book a 20-minute call. We'll look at where your work comes from now and tell you straight whether this would help.

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