Film once. Then it runs every week.
One half-day shoot gives you a presenter for every video that follows. Here's exactly what happens, and what we need from you.
The six steps
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1Film
Half a day with an NT videographer, in your work gear. The last time you need to stand in front of a camera.
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2Build
Your AI avatar and voice are built in HeyGen, only with your recorded consent. It sounds like you because it learns from you.
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3Write
Josh drafts each script from your ideas and your words. You approve it, with two rounds of changes included.
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4Render
A 60-90 second video: your avatar presenting over your own job photos and footage. Never stock footage.
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5Cut
Each video becomes 2-3 short captioned clips, sized for every platform.
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6Publish
Out every week on Facebook, Instagram and Google (plus LinkedIn and YouTube on Silver and Gold), with every lead traced to its source.
Six videos made once, used every day
The launch library is written around your trade and your words, then sent automatically from your job templates.
| Video | What it says | Where it's used |
|---|---|---|
| The quote video | Why you are not the cheapest, and what is included: proper parts, warranty handled, full after-sales. | Linked in every quote |
| After-service care | What to do after the job so it lasts, and when to book the next service. | Sent after every job |
| Troubleshooting video one | A common problem in your trade, what to check first, and when to call you. | Website, Google, social |
| Troubleshooting video two | A second common question, answered properly, even if it saves them a call-out. | Website, Google, social |
| Your promise | Your response time and how you work, in your own words. | Pinned on Facebook and Google |
| Thank you | A thank-you from you, and an invitation to leave an honest review. | Sent after every invoice |
Start with the 3-month pilot and we add two more launch videos, chosen with you.
Your first 90 days
| When | What happens | Who |
|---|---|---|
| On a yes | Launch invoice issued. You give us admin access to Facebook, Instagram and your Google Business Profile. | You |
| Week 1 | Kick-off, 60-90 minutes: your best customers, the words you use, and how much new work you can take on. A lead-source field is added to every job. | You and Josh |
| Weeks 1-2 | Half a day of filming in your work gear. Your avatar and voice are built with your recorded consent. | You and Josh |
| Weeks 2-3 | Launch videos scripted, approved and made. Google profile tune-up and brand kit. A re-engagement email to your customers. | Us, you approve |
| Week 3 | Content goes live. Your quote video goes with every quote, your care video after every job. | Us and your office |
| Week 4 | First weekly lead report and the month-one review. | You and Josh |
| Month 2 | Troubleshooting videos on your website and Google profile. LinkedIn outreach starts, if you want it. | Us |
| Month 3 | 90-day review: results against month one. You decide to move up, hold or change. | You and Josh |
How we measure it
Month one sets the baseline. The 90-day review compares against it. The live dashboard is there whenever you want to look, and the report only works if a lead source is recorded on every job, so we set that up first.
Every week
- Enquiries by source: Facebook, Instagram, Google, LinkedIn, referral, vehicles
- What went out, and what performed best
- Reviews received
- Next week's focus
Every month
- Cost per lead and per job won, by channel
- Quote win rate, with and without the quote video
- Google profile calls and views
- What we'll change next month