How we use AI
AI does the heavy lifting. A person checks everything, and you approve it.
Avatars
Your AI avatar and voice are built in HeyGen from one filming session, only after you record a consent statement, which HeyGen requires. Your avatar presents only scripts you have approved, and is deleted within 30 days of the engagement ending, or sooner if you ask.
Writing and editing
Ideas, hooks, scripts and captions are drafted with AI tools for speed and consistency. Every one is reviewed, rewritten where needed and fitted to your voice by a person before you see it.
Labelling
We follow each platform's rules on AI content, including labelling avatar videos where required. On this site, any AI presenter is labelled as AI.
On this website
The example reel on the home page uses an AI presenter and an AI voice, made in HeyGen for a made-up aircon business. It shows the kind of video we make. It isn't a client and it isn't a real person.
The newspaper-style drawings on this site are illustrations made with an AI image tool (Higgsfield). They are labelled as illustrations and never stand in for a real job.
Outreach
For LinkedIn outreach, an AI agent researches prospects and drafts messages. You approve every batch, and a person sends the messages within LinkedIn's limits.
What we don't do
- We don't use AI to write fake reviews or testimonials.
- We don't use stock or AI-generated photos in place of your real work. Your posts show your jobs.
- We don't make an avatar of anyone without their recorded consent.